AI Digital Humans Move Into Livestreams as Virtual Hosts Spread
Brands are using digital humans for round-the-clock livestream selling; platforms have opened dedicated zones, and regulators now require clear labeling.
In 2026, AI digital humans moved from short-video avatars into livestream selling: expression, lip-sync and live Q&A can now carry a full session, so brands use them to cover late-night and multilingual slots.
Newer personas hold up on camera, and viewers sometimes cannot tell a virtual host from a person at a glance — which is why labeling rules exist. Brands can generate a dedicated persona and keep a stream running longer than a human host typically would; conversion, returns and account trust still depend on category and script quality, and should not be written as a single multiplier.
Platforms such as Guiji Intelligence, HeyGen and Synthesia offer end-to-end solutions from persona generation and scriptwriting to real-time interaction. Douyin, Kuaishou and Taobao have all opened dedicated digital-human streaming zones. Regulators, however, now require digital-human streams to be clearly labeled to avoid misleading consumers.
This is an original analysis by the AI Tools Daily editorial team, based on publicly available information. Opinions are for reference only.
AI Tools Daily is a bilingual newsroom covering AI tool launches, product updates and industry trends. Editorial standards · Report a correction